How do people make choices, and what happens in our brains when we do? Anne Urai (1988), assistant professor of cognitive neuroscience at Leiden University, investigates how our brains process information and use it to make decisions. In applying the resulting insights to current issues in society, she hopes to gain a better understanding of what motivates people to adopt sustainable behaviour. For her research, she is receiving the Heineken Young Scientists Award for Social Sciences 2026.
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